Erik Lauritzen Motion Design Studio
Erik Lauritzen Motion Design Studio
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Austin Orchards

 

Austin Orchards: Rebrand

Austin Orchards is a family farm, just to the East of Austin. AO is a small but fast growing orchard with high-end restaurant clientele and also sell fresh produce at our area farmers markets. They've recently opened a store at the farm and will be opening up the fields for pick-your-own fruit service soon. So they were in immediate need of a branding system that could be used in many different ways and establish them as the go-to orchard in the Austin area.

 Before

Before

 After 

After 

Branding System

The idea was to have all of these elements that can be pieced together, depending on the application. The Austin Orchards logotype can be paired with the slogan sticker or add in the cowboy hat/basket element for a larger graphic. Having an identity system that is versatile in size/complexity is now more important than ever. While we needed the look to be contemporary, we also wanted it to have a vintage aesthetic. It needs to seem as though Austin Orchards has possibly been around for 100+ years, even though it’s actually less than 10. 

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My role:  Concept, Illustration, Logo, Slogan, Website, Social Media



Some terms used to describe us would be; family friendly, sustainable, organic, healthy, Texas proud, Austin weird but certainly not hipsters.
— Tim McCaskill, Owner