Design & Motion
DESIGN & MOTION FOR STAND OUT BRANDS.
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Good+ Foundation

 
 

Good+ Foundation

GOOD+ Foundation was founded by Jessica and Jerry Seinfeld shortly after the birth of their first child. Since then, Good+ has donated 35 million items to a national network of over 155 antipoverty programs. They recently underwent a name change and wanted to revamp their current brand video to cohere with the clean visuals of the new identity. For this, they contacted Alpheus Media and I joined up as designer/animator on the project.

My job was to “freshen up” an existing video Good+ had been using. They liked the overall story and message, but needed some updated visuals to match the new look. While the original video had a more comic book illustrated feel, we decided to go with a subtle textured/stenciled style. Limited color palette and overall simple visuals to keep the message clear, concise and on brand.  

 
 
Before

Before

After

After

The Good+ Foundation Story